Terms of Service

By accessing or using Hueleon ("we", "our", or "the Service"), you agree to be bound by these Terms of Service and our Privacy Policy. If you do not agree, please do not use the Service. Section 14 sets out additional terms that apply to boutiques, and section 15 applies when you use a boutique's store.

You must be at least 15 years old to use Hueleon. If you are under the age of majority in your jurisdiction, you may use the Service only with the involvement and consent of a parent or guardian. By using Hueleon, you confirm that you meet these requirements. Boutique owners, managers and staff must be at least 18 (see section 14).

You sign in using Google Sign-In and are responsible for maintaining the security of your account. You agree to provide accurate information and to notify us of any unauthorised use. You are responsible for all activity that occurs under your account.

You retain ownership of the photos and wardrobe images you upload ("Your Content"). By uploading, you grant Hueleon a limited, non-exclusive licence to store and process Your Content solely to provide the Service to you — including generating virtual try-on results and AI styling recommendations.

You confirm that you have the right to upload any photo you provide, and that uploading it does not violate the rights of any other person. Do not upload photos of other people without their consent.

You agree not to:

• Use the Service for any unlawful, harmful, or fraudulent purpose.
• Upload content that is illegal, obscene, or infringes the rights of others.
• Attempt to generate explicit, deceptive, or non-consensual imagery of any person.
• Reverse-engineer, scrape, or overload the Service or its APIs.
• Resell or commercially exploit the Service without our written permission.

Virtual try-on images and AI styling suggestions are generated by automated models and are approximations for illustrative purposes only. They may not accurately reflect real-world fit, colour, size, fabric, or appearance. Hueleon does not guarantee the accuracy of any AI-generated output, and such outputs should not be your sole basis for a purchase decision.

Hueleon may display products from third-party retailers and may include affiliate links (including via CueLinks). If you purchase through these links, we may earn a commission at no additional cost to you. We do not sell products directly. Prices, availability, descriptions, and fulfilment are controlled by the third-party retailer, and any purchase is a transaction solely between you and that retailer. We are not responsible for third-party products, websites, or transactions.

The Hueleon name, logo, design, software, and content (excluding Your Content and Boutique Content) are owned by Hueleon and protected by intellectual-property laws. You may not use our branding without prior written permission.

The Service relies on third-party providers (including Google Sign-In, Cloudflare, and specialised AI providers for image generation and styling) as described in our Privacy Policy. Your use of the Service is also subject to those providers' terms where applicable.

The Service is provided "as is" and "as available" without warranties of any kind, whether express or implied, including fitness for a particular purpose. We do not warrant that the Service will be uninterrupted, error-free, or secure.

To the maximum extent permitted by law, Hueleon shall not be liable for any indirect, incidental, special, or consequential damages, or for any loss arising from your use of (or inability to use) the Service, including reliance on AI-generated outputs or third-party purchases. Section 16 sets an overall cap on our liability.

You may stop using the Service and delete your account at any time. We may suspend or terminate access if you violate these Terms or use the Service in a way that could harm Hueleon or other users.

We may update these Terms from time to time. We will notify you of significant changes via email or a notice on the platform. Your continued use of Hueleon after changes constitutes acceptance of the updated Terms.

This section applies in addition to the rest of these Terms if you create, own, manage or work for a boutique, store or other business (a "Boutique") listed on Hueleon. If it conflicts with another section, this section applies to Boutiques.

14.1 Eligibility, approval and your authority

• Boutique stores are created on request and may be approved, declined or withdrawn by Hueleon at our discretion. Submitting a request does not guarantee a store.
• You confirm that you are at least 18, that you are authorised to bind the business you list, and that the information you give us (including your name, email, phone number, city and links) is accurate and kept up to date.
• A Boutique is linked to the email address it was approved for. You are responsible for keeping access to that email and your Hueleon account secure.
• One account may own up to 3 Boutiques. We may change this limit with notice.

14.2 Free trial, fees and taxes

• Each new Boutique starts with a free trial of 90 days. No payment details are collected for the trial.
• We will tell you the subscription price and terms before the trial ends. You will not be charged unless you agree. If you do not agree to a paid plan, your store goes offline when the trial ends and is handled under section 14.10.
• Any fees will be stated exclusive of applicable taxes (such as GST) unless we say otherwise. Fees already paid are non-refundable except where the law requires or we state otherwise in writing.
• Hueleon does not currently process payments between you and your customers.

14.3 Your content and the licence you give us

• You keep ownership of everything you upload or enter, including logos, cover images, garment photos, names, descriptions, prices, addresses and opening hours ("Boutique Content").
• You give Hueleon a worldwide, non-exclusive, royalty-free licence to host, store, copy, resize, process (including with AI), display and distribute Boutique Content as needed to run the Service. That includes showing your store page and the Hueleon boutique directory, tagging garments, generating AI photos and virtual try-on images, sending link previews, and showing your Boutique's name, logo and photos when we promote Hueleon's boutique features. You can ask us at any time to stop using your content in promotion.
• The licence continues for the time reasonably needed to remove content from backups and cached copies after you delete it or your store is removed, and for try-on images that shoppers have already saved or downloaded.
• You confirm that you own, or have all necessary rights, licences and permissions for, all Boutique Content, including photos of garments, designs, trademarks, and any person shown in a photo. You must not upload content that infringes anyone's intellectual-property, privacy or other rights.

14.4 What you may and may not list

• You may list only genuine clothing, accessories, footwear and related products that you are legally entitled to sell or display.
• You must not list counterfeit, stolen, unlawful or restricted goods; misleading or deceptive items; or content that is obscene, hateful, defamatory, or sexually explicit.
• You must not use the Service to harvest customer contact details, to spam customers, or to mislead shoppers about prices, stock, materials, origin or quality.
• We may remove or hide any content, and suspend or remove a Boutique, that we reasonably believe breaches these Terms, the law, or a third party's rights, or that harms users or Hueleon. We will try to tell you why where it is practical and lawful to do so.

14.5 AI-generated photos and try-ons

• If you choose AI photos, Hueleon generates additional product images (for example front, side, back and close-up) from your photo. These images are produced automatically and are approximations; they may contain errors in colour, texture, pattern, proportions or detail.
• Nothing generated is published on your store until you have reviewed and approved it. By approving, you confirm that it fairly represents the actual product. You can switch back to your original photo at any time. You are responsible for the accuracy of what you publish.
• Virtual try-on results are illustrative only and are not a guarantee of fit, size, colour or appearance. You must not describe them to customers as exact or guaranteed.
• AI output may be similar to output generated for others. We do not promise that AI-generated images are unique or capable of protection by intellectual-property rights.

14.6 Your responsibilities to customers

• You are the seller. Pricing, stock, descriptions, taxes, invoicing, delivery, exchanges, refunds, warranties, and any dispute with a customer are solely between you and the customer. Hueleon is not a party to, and has no liability for, any sale or promise made by you.
• You must comply with all laws that apply to your business, including consumer-protection, e-commerce, legal-metrology, tax and advertising rules. Prices you show must be accurate and inclusive of what the law requires.
• You must respond to customer queries and complaints about your products and honour any commitments you make.

14.7 In-store try-on and customers' photos

• In-store mode lets your team run a virtual try-on for a walk-in customer using a photo taken with that customer's agreement. Before taking or uploading any photo, you must clearly explain what will happen and obtain the customer's free, informed agreement. Tick the consent box in the panel only if you have obtained it.
• You must not take, upload or process a photo of a person under 18 without the verifiable consent of a parent or legal guardian, and you must not photograph anyone without their knowledge or against their wishes.
• You must use a customer's photo and try-on result only for that try-on. You must not copy, screenshot, store, share, publish, sell or use it for advertising or any other purpose, and you must not attempt to identify the customer from it. Press Finish to delete it right after the try-on.
• Customer try-on photos and results are deleted automatically within 24 hours. If a customer chooses to share a result with your Boutique, you may use it only to help that customer, and must delete any copy when they ask.
• Customer try-ons from their own phones, and in-store try-ons, are subject to daily limits. We may change the limits.
• You are responsible for any breach of this section by you or your team, including claims by customers or regulators arising from your failure to obtain consent.

14.8 Your team, roles and access

• As owner you may invite managers and staff by email. People you add can see and change the information their role allows, including customer try-on sessions shared with the Boutique.
• You are responsible for everything your team does on the Service, for choosing who you add, and for removing access promptly when someone leaves. Do not share logins.
• You must tell us promptly if you suspect unauthorised access to your Boutique.

14.9 Analytics and data

• Your dashboard shows counts such as store visits, piece views and try-ons. They are provided for your information, are estimates, may include automated or repeat traffic, and may be delayed or incomplete. We do not guarantee any level of traffic, visibility, reach or sales.
• Analytics are aggregated and anonymous. You must not try to identify individual shoppers from them, or combine them with other data to do so.
• You may use customer information that a customer gives you directly for your own business in line with the law. Hueleon does not give you shoppers' accounts, Style DNA, wardrobe or contact details.
• Ranking, placement and order of Boutiques and garments in the directory and in search are decided by Hueleon and may change. We do not guarantee any position.

14.10 Suspension, deactivation and deletion

• You may stop using the Service at any time by asking us to deactivate your Boutique. We may suspend or deactivate a Boutique immediately if you breach these Terms, if a trial or paid period ends without renewal, or if we are required to by law.
• When a Boutique is deactivated its store page goes offline straight away. Its data, images and photos are permanently deleted 6 months later unless it is reactivated first. Ask us earlier if you want it deleted sooner, and download anything you want to keep before deactivation.
• Sections that by their nature should survive termination (including 14.3, 14.6, 14.7, 14.11, 14.12 and 16) continue to apply.

14.11 Indemnity for Boutiques

You will defend and compensate Hueleon, its owners, employees and partners against any claim, loss, liability or reasonable legal cost arising from: your Boutique Content; your products, pricing, sales and dealings with customers; your breach of these Terms or the law; or a failure by you or your team to obtain the consents required by section 14.7.

14.12 Our role and no guarantees

Hueleon is a technology platform that lets shoppers browse and virtually try on items from independent Boutiques. We are not the seller, agent or representative of any Boutique and we do not inspect, verify or endorse the products Boutiques list. We do not guarantee that the Service will increase your sales or that any shopper will visit or buy. The Service, including AI features, may change, be interrupted or be discontinued, and we may add, change or remove features.

14.13 Intellectual property complaints

If you believe content on a Boutique page infringes your rights, email support@hueleon.com with your name, contact details, a description of the work, the link to the content, and a statement that you are the owner or authorised to act for the owner. We will review it and may remove the content and notify the Boutique. We may end the access of Boutiques that repeatedly infringe.

• Stores on Hueleon are run by independent Boutiques. Hueleon is not the seller of the items shown. Descriptions, prices, availability and quality are the Boutique's responsibility, and any purchase or visit is a matter between you and the Boutique.
• To try on a Boutique's garment from your own phone you sign in, use your own profile photo, and agree to our Privacy Policy. Try-ons count towards your monthly limit. Results are approximations (see section 6).
• Your try-on photo and result are deleted automatically within 24 hours, or immediately if you choose Delete now. They are shared with the Boutique only if you tick the option to share a result, which is off by default and which you can switch off again before it expires.
• Downloaded try-on images carry a watermark. You may not remove it or use the image commercially.
• If you are photographed in a store for an in-store try-on, you should be asked first and you may refuse. If you are under 18, a parent or guardian must agree.
• Some pieces are private and viewable only by the customer email addresses the Boutique has approved, once they sign in. Do not share access to private pieces in a way the Boutique has not permitted.

• Governing law and courts. These Terms are governed by the laws of India. Subject to any mandatory consumer rights, the courts at the location of Hueleon's registered office in India have exclusive jurisdiction over disputes arising from them.
• Limitation of liability. Without limiting section 11, and to the extent the law allows, Hueleon's total liability to you for all claims arising out of the Service is limited to the greater of the amount you paid Hueleon in the 12 months before the claim and INR 1,000. Nothing in these Terms excludes liability that cannot be excluded by law.
• Indemnity (all users). You are responsible for, and will compensate Hueleon for losses arising from, content you upload that breaches these Terms or someone's rights, and your unlawful use of the Service.
• Force majeure. We are not liable for failure or delay caused by events beyond our reasonable control, including outages of internet, cloud, payment or AI providers, power failure, strikes, government action, natural disaster, or cyber attack.
• Severability and waiver. If any part of these Terms is held unenforceable, the rest stays in force. Our failure to enforce a right is not a waiver of it.
• Entire agreement and priority. These Terms and the Privacy Policy are the whole agreement between you and Hueleon about the Service. For Boutiques, section 14 prevails over any conflicting term.
• Assignment. You may not transfer your rights under these Terms without our written consent. We may transfer ours as part of a merger, restructuring or sale of the business.
• Notices. We may give notice by email to the address on your account or by a notice on the Service. You may give notice to support@hueleon.com.
• Changes. We may change features, pricing and these Terms. For changes that materially affect Boutiques we will give reasonable notice by email before they take effect, and you may stop using the Service if you do not agree.

Questions, complaints or notices about these Terms, content on the Service, or takedown requests can be sent to support@hueleon.com. We acknowledge complaints within 48 hours and aim to resolve them within 30 days, or sooner where the law requires. For the Grievance Officer's name and details, write to the same address.